JG Wentworth

Cross-Industry Experience Shaping Digital Strategy

Experience across a broad array of clients and teams. My agency experience allowed me the opportunity to work across many different brands in several different verticals, and has helped shape my perception of the digital landscape. Each account and industry come with unique challenges at every stage, and each one addresses those challenges differently. Whether it's activating pure awareness campaigns and being involved in some larger brand activations on CPG clients, or spending 7 years in the FinServ vertical, being pushed to expand my understanding of what social media means to different clients and brands has helped me get to where I am today. I'd also say that getting the chance to learn from the incredibly talented people I've worked with has definitely influenced how I think about social for JG Wentworth. Early on in my career, I got the chance to work across multiple channels and disciplines, from SEO to inbound marketing, CRM automation, CRO and even a brief stint as an underperforming sales person at a Saas company helps me understand how all the parts of our organization work together, beyond just what myself or our digital team are responsible for. 

Turning Brand Storytelling into Business Impact

As a performance marketing driven company, we focus on elevating the brand beyond what people know us for (the jingle), but it has to align to our categories that ladder up to our business goals. My philosophy, whether it's brand storytelling or lower-funnel activity, is to increase clarity about your brand/product/service, and add value to the consumer. As clarity increases, chaos decreases. If your brand can focus on those two pieces, no matter the funnel stage, channel, or content, you'll consistently drive higher quality customers and generally, happier customers that turn into advocates. Clarity and value don't stop at the acquisition stage either. The best place to be is when you now have others telling your brand story for you. 

“Everything is a test until you've built a baseline of conviction.”

Creative Freedom Backed by Trust

I'm a firm believer in a good idea comes from anywhere. I was blessed to have leaders early in my career that allowed me to make mistakes, to try new things, to test often and learn from these experiences. I challenge our team to have a growth mindset, not just for the company, but as an individual. We move fast, and we test often, but our mindset is if we fail, fail fast and learn from it, then iterate. From a different perspective, it starts with how the team was built originally. If you hire someone, trust them to get the job done. Create margin for people to dream and ideate, not just perform tasks all the time. 

Let Data Guide Where You Invest

The data. We're 100% data-driven here. We aim to take the next right step, test it and learn from it and go from there. We're not hesitant to pull the plug on something if it's not working, or give a longer leash to opportunities we've built conviction in, but that conviction almost always comes from the data. 

Test Everything But, Double Down on What Works

Make space to fail. Nobody gets this right 100% of the time or on the first try. And don't let your failures deter you from future opportunities. Everything is a test until you've built a baseline of conviction. Find that baseline and decide where you can take it from there. And step outside of the mindset of "this isn't right for us." Everything can be valuable for your brand and consumer at the right time to the right audience with the right message. Tactics are just a methodology to reach the end consumer. Find the ones that resonate with your consumers and double down, but test into new avenues to reach net new people as well.